The brief was clear: create a creative identity for a high-profile summit in New York City, hosted at Microsoft's offices and built to convene the most important voices in agentic finance.

With no existing identity to build on, we defined Agentic Finance Summit from the ground up: the concept, the visual direction, and a complete brandbook that could carry a consistent, credible presence across every touchpoint of the event.

The result matched the ambition of the brief. The summit brought together roughly 192 attendees across 20 sessions, with 49 speakers from some of the most influential companies in the industry: Mastercard, Google, Cloudflare, AWS, OpenAI, the Ethereum Foundation, MetaMask, Coinbase, ENS, ETHGas, Mento Labs, and Kuvi Labs, co-hosted by Microsoft and the Enterprise Ethereum Alliance.