Reframing a crypto exchange into a trusted multi-asset investment platform.
Co-directed by Juan Robaldo and Florencia Stocco. This project started at the former Studio FUA.
Creative Direction
Web Design
Development
illustration
motion
Buenbit
2025
Buenbit’s platform needed to reflect more than functionality. It had to express credibility, trust, and a clear sense of purpose in a volatile market. We reimagined the entire brand and digital experience to align with that ambition. Redefining how a crypto platform communicates value, security, and accessibility.

The new identity balances confidence with warmth: refined typography, adaptive layouts, and a vibrant yet mature palette. On the web, we built a modular CMS architecture, optimized for scalability, autonomy, and performance. Every interaction feels deliberate, every component designed for clarity and speed.

The result is a cohesive ecosystem, from brand to product. That positions Buenbit as a trustworthy tool for financial growth across Latin America.
Creative Direction
Web Design
Visual Design
Illustration
Development
WebGL
CMS