Acquired by
Buenbit
Reframing a crypto exchange into a trusted multi-asset investment platform.
Co-directed by Juan Robaldo and Florencia Stocco. This project was developed at the former Studio FUA.
2025
VISUAL IDENTITY
Web Design
Development
motion
illustration
Buenbit’s platform needed to reflect more than functionality. It had to express credibility, trust, and a clear sense of purpose in a volatile market. We reimagined the entire brand and digital experience to align with that ambition. Redefining how a crypto platform communicates value, security, and accessibility.
The new identity balances confidence with warmth: refined typography, adaptive layouts, and a vibrant yet mature palette. On the web, we built a modular CMS architecture, optimized for scalability, autonomy, and performance. Every interaction feels deliberate, every component designed for clarity and speed.
The result is a cohesive ecosystem, from brand to product. That positions Buenbit as a trustworthy tool for financial growth across Latin America.




