Eternitee set out to create a fashion–tech product that felt exclusive, immersive, and culturally relevant. The concept was an AR-powered app where users could unlock filters and content through digital membership.

The challenge was to land the idea with clarity and energy, building an experience that felt premium, intuitive, and unlike anything else in the market. We partnered with Eter Studio to design the full ecosystem: from brand identity and web presence to the AR-powered app and launch site.

The experience was built around layered interaction and scroll-based storytelling, letting users engage with the brand dynamically. Strong typography, subtle motion, and custom AR visuals made the product feel modern, exclusive, and mobile-native.

The result was a premium digital presence featured across fashion-tech events and demos, with a clear UX for unlocking AR experiences. Eternitee positioned itself early as a cultural signal in the digital fashion space, while setting a strong foundation for future brand and product growth.